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MERACRYL: Röhm’s New Brand for Methacrylate Monomers

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By: Anthony Locicero

Copy Editor, New York Post, Rodman Media

Röhm GmbH will be selling its methacrylate monomers under the new brand name MERACRYL going forward, thus replacing the old VISIOMER trademark with respect to the methacrylate monomers offered by Röhm GmbH.

Röhm’s monomers are used in a variety of applications, including coatings, adhesives, plastics, construction, and textile treatment. As the world’s second-largest producer of methyl methacrylate (MMA), Röhm is now consolidating monomers such as MMA, methacrylic acid, butyl methacrylate, hydroxy esters, and methacrylamides under its new brand name.

“MERACRYL stands for quality, reliability, and technological leadership. MERACRYL connects us to Röhm’s long-standing tradition in the methacrylate chemistry and brings our customer promises – long-term partnership, supply reliability, and excellent customer service – together under one roof,” said Hans-Detlef Luginsland, head of the Bulk Monomers Business Unit. 

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